In the first quarter of this year, Tiffany posted U.S. retail sales of $243.4 million, and Tiffany jewelry sales grew 11% in the U.S. Michael Kowalski, chairman-CEO, said the company is aiming for U.S. comparable-store sales to grow by "mid-tohigh single digits" for the full year.
This year, Tiffany plans to open four Iridesse stores, bringing the total to six; two are planned for King of Prussia, Pa., and Tiffany Key Trefoil key pendant, Ill.
Mr. Cepek declined to divulge details of the Iridesse marketing budget or even the name of branding agency that spent more than a year developing the name and concept, but did say advertising efforts would focus on newspaper ads and regional magazine ads.
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